Navigating Distribution

How does film distribution work in US? Distributors find films from:
> talent agencies
> sales agencies
> producer reps and distributor reps
> internal development
> financiers
> producers on the lot
> festivals and markets

Release strategy of US film distributors
>Timing against competition and for particular movie audience
> Prints and advertising/marketing
> Markets and order of release windows: theatrical, free and pay -TV, over-the-top (OTT) media

How to exploit maximum revenue for film distribution?
> A project for all markets: theatrical through to discount DVD
> A project for maximum audiences: reaching core audiences + reaching crossover audiences
> Contracts: cap on expenses, expenses definitions, uncrossed deals
> P&A and support
> Product integration and tie-in deals
> Ancillary marketing: music, print, merchandising, spin-offs